Franchise Overview
28 gyms · Last updated 22 hours ago
Monthly Recurring RevenueInvoice-based MRR for current month. Contracted shows plan-based MRR.19%
$634K
$698K contracted
Active MembersMembers with active membership plans38%
1,929
1,694 revenue-generating · 252 non-revenue
Avg MRR / MemberAverage revenue per active member
$328.86
Churn RateMembers lost (cancellations + new holds) as percentage of starting member count
56.8%
1 Year · cancels + new holds
Growth (1 Year)
New Members
+1082
Churned
-548
Net Growth
+534(+38.3%)
MRR Growth
+$102.0K(+19.2%)
Free Session Funnel
MRR Trend (1 Year) - Monthly
Members Trend (1 Year)
Gym Breakdown28 gyms
Starting Strength Houston
135 members$388.96 avg$53K MRR
Starting Strength Austin | W Anderson
102 members26 on hold ($11K)$412.34 avg$42K MRR
Starting Strength Cincinnati
127 members$303.06 avg$38K MRR
Starting Strength Dallas
96 members2 on hold ($365)$368.92 avg$35K MRR
Starting Strength Boston
95 members81 on hold ($30K)$356.23 avg$34K MRR
Starting Strength Austin | Sunset Valley
75 members27 on hold ($12K)$432.3 avg$32K MRR
Starting Strength Orlando
97 members$308.76 avg$30K MRR
Starting Strength Chicago
80 members29 on hold ($13K)$349.09 avg$28K MRR
Starting Strength Boise Downtown
84 members20 on hold ($7K)$327.03 avg$27K MRR
Starting Strength Katy
89 members$292.13 avg$26K MRR
Starting Strength Plano
66 members7 on hold ($3K)$374.66 avg$25K MRR
Starting Strength Atlanta
75 members$317.23 avg$24K MRR
Starting Strength Columbus
73 members39 on hold ($15K)$323.26 avg$24K MRR
Starting Strength Memphis
95 members2 on hold ($630)$248.18 avg$24K MRR
Starting Strength Beaverton
64 members$364.53 avg$23K MRR
Starting Strength Indianapolis
61 members8 on hold ($3K)$375.82 avg$23K MRR
Starting Strength Boise West
97 members61 on hold ($18K)$206.84 avg$20K MRR
Starting Strength Colorado Springs
57 members22 on hold ($9K)$324.38 avg$18K MRR
Starting Strength San Antonio
46 members6 on hold ($2K)$339.24 avg$16K MRR
Starting Strength Philadelphia
40 members$365.65 avg$15K MRR
Starting Strength Tulsa
48 members5 on hold ($2K)$286.08 avg$14K MRR
Starting Strength Miami
38 members2 on hold ($810)$340.34 avg$13K MRR
Starting Strength Omaha
38 members4 on hold ($1K)$323.95 avg$12K MRR
Starting Strength St Louis
45 members21 on hold ($7K)$262.17 avg$12K MRR
Starting Strength Denver
50 members46 on hold ($13K)$213.32 avg$11K MRR
Starting Strength Denver - Centennial
18 members$336.94 avg$6K MRR
Starting Strength Birmingham
20 members3 on hold ($905)$295 avg$6K MRR
Starting Strength OKC
18 members1 on hold ($315)$230.22 avg$4K MRR
In-Gym vs Online Breakdown
In-Gym Members
1,760
Online Members
160
In-Gym MRR
$592,231.31
Online MRR
$42,135
Gym Rankings
Highest Average MRR Per Member
1.Austin | Sunset Valley$432.3/mbr (75)· $441.16/in-gym (71)
2.Austin | W Anderson$412.34/mbr (102)· $455.11/in-gym (85)
3.Houston$388.96/mbr (135)· $406.55/in-gym (119)
4.Indianapolis$375.82/mbr (61)· $387.26/in-gym (53)
5.Plano$374.66/mbr (66)· $388.03/in-gym (57)
Lowest Average MRR Per Member
1.Boise West$206.84/mbr (97)· $204.98/in-gym (93)
2.Denver$213.32/mbr (50)· $202.58/in-gym (45)
3.OKC$230.22/mbr (18)· $257.93/in-gym (15)
4.Memphis$248.18/mbr (95)· $248.91/in-gym (90)
5.St Louis$262.17/mbr (45)· $255.17/in-gym (43)